Tips from Will William of Sofn’free GroHealthy Products

Why Shampoo Regularly and How Often?

Buildup of sebum, styling products and everyday dirt could hinder hair growth and manageability.  To ensure hair is clean but not stripped of moisture, Williams recommends upgrading the shampoo experience by alternating three cleansing formulas throughout the month:  1) sulfate-free shampoo, 2) clarifying shampoo and 3) conditioner.

Every hair type, relaxed or natural, requires at least monthly clarifying washes, even dry hair, as long as deep conditioning follows to replace the conditioners.  A deep cleanse removes product buildup, heavy minerals and salts, medications and chlorine.   Curls worn with true curl definition that require multiple layers of holding, molding or curly-enhancing products could require up to bi-weekly clarifying.  Just as with a moisturizing shampoo, avoid shampoo formulas containing sulfates that could strip natural hair oils and affect color.  Always follow clarifying with a deep conditioner.

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