SheaMoisture Ammonia-Free Hair Color System


By: Shelly Ann Cameron of Glam Natural Life

SheaMoisture Ammonia-Free Hair Color System offers 12 moisture-rich hues that are ammonia- and sulfate-free hair colors infused with natural ingredients including Soy Protein (helps strengthen hair by replenishing lost protein); Certified Organic Glycerin (aids in moisture retention); Flax Seed Oil (enhances shine and dimension) and Certified Organic Shea Butter (provides moisture to damaged hair from roots to tip, and promotes healthy, shiny hair). These healthy nutrients minimize damage, while promoting vibrant color, superior hydration, exceptional manageability and brilliant sheen.

Sheamoisture Color System 4

I am over the moon excited as I write this post. So, I tried the Shea Moisture Ammonia-Free Hair Color System in the shade ‘Bright Auburn’ over the weekend. Ok, I have never in my entire life colored my hair, so you can only imagine how scared I was. However, I put my big girl panties on and embraced the red. And I love it!

First I must say that the packaging is fun to look at. The artwork is divine! All the boxes (no matter the shade) are intriguing in design. When you open the box the contents are nicely packaged in a pretty little bag inside. Emphasis was indeed placed on packaging – I must say. This system is moisture-rich, 100% Ammonia free and sulfate free. What’s not to love?


SheaMoisture Ammonia-Free Hair Color System kit includes Radiant Color Crème, Radiant Color Developer, Professional Latex Gloves, Salon Application Brush, Raw Shea Moisture Retention Shampoo, Raw Shea Restorative Conditioner and Raw Shea Reconstructive Finishing Elixir.

Radiant Color Creme Ingredients:

Water (Aqua), Cetearyl Alcohol, Ethanolamine, Cetyl Alcohol, Glycerin, Ceresin, Ethoxydiglycol, Oleic Acid, CrambeAbysinnica Seed Oil, LinumUsitatissimum (Linseed) Seed Oil, Oryza Sativa (Rice) Flour, Xanthan Gum, Fragrance (Parfum), ButyrospermumParkii (SheaButter)*, Erythorbic Acid, Sodium Sulfite, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Oryza Sativa (Rice) Extract, ChamomillaRecutita (Marticaria) Flower Extract, SymphytumOfficinale (Comfrey) Extract, EuterpreOleracea Fruit (Acai) Extract, SpirulinaPlatensis (Algae) Extract, PunicaGranatum Fruit (Pomegranate) Extract, DioscoreaVillosa (Wild Yam) Root Extract, Lecithin, 1-Hydroxyethyl-4, 5-Diaminopyrazole Sulfate, 4-Amino-2-hydroxytoluene, 5-amino-6-chloro-0-cresol, m-Aminophenol

Radiant Developer Creme Ingredients:

Water (Aqua), Hydrogen Peroxide, Emulsifying Wax, CetearylGlucoside, SorbitanOlivate, Panthenol, Simethicone, Hydrogenated Soy Polyglycerides, C15-23 Alkane, Lecithin, Tetrasodium EDTA, Etidronic Acid, Acrylates / Steareth-20 Itaconate Copolymer, Tetrasodium Pyrophosphate, Phosphoric Acid

Raw Shea Moisture Retention Shampoo Ingredients:

Deionized Water, DecylGlucoside (Sugar Beets), African ButyrospermumParkii (Shea Butter)*, Aloe Vera Leaf Juice, Argan Oil, Panthenol (Pro-Vitamin B-5), Rosemary Extract, Sea Kelp Extract, Vitamin E, LoniceraCaprifolium (Honeysuckle) Flower (and) Lonicera Japonica (Japanese Honeysuckle) Flower Extract

Raw Shea Restorative Conditioner Ingredients:

Deionized Water, ButyrospermumParkii (Shea Butter)*, Argan Oil, Coconut Oil*, Behentrimonium Chloride, Essential Oil Blend, Vegetable Glycerin, Emulsifying Wax, Sea Kelp Extract, Pathenol (Vitamin B-5), Avocado Oil, LoniceraCaprifolium (Honeysuckle) Flower (and) Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Tocopherol (Vitamin E), DaucusCarota Sativa (Carrot) Seed Oil

Raw Shea Reconstructive Finishing Elixir Ingredients:

ButyrospermumParkii (Shea Butter) Oil*, Argan Oil, Vegetable Squalene, Carrot Oil, Macadamia Nut Oil, IspropylMyristate, Avocado Oil, Castor Oil, Sea Kelp Extract, Essential Oil Blend, LoniceraCaprifolium (Honeysuckle) Flower (and) Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Tocopherol (Vitamin E)

*Certified Organic Ingredient


SheaMoisture Hair Color System is available in the following shades: Light Blonde, Medium Golden Blonde, Dark Golden Blonde, Light Brown, Medium Brown, Dark Brown, Medium Chestnut Brown, Reddish Blonde, Bright Auburn, Dark Auburn, Jet Black and Soft Black.

SheaMoisture Hair Color System kit includes Radiant Color Crème, Radiant Color Developer, Professional Latex Gloves, Salon Application Brush, Raw Shea Moisture Retention Shampoo, Raw Shea Restorative Conditioner and Raw Shea Reconstructive Finishing Elixir.

Available at Target for $14.99

How I Used This Product

The information booklet inside the box was very clear and descriptive. You could use the brush method if you know what you’re doing or if you’re like me who knows jack about coloring – then you use the bottle method. This was pretty easy. The color was in a tube and there was a developer bottle and you are supposed to mix the two together in the bottle, shake and apply. In no time my hair looked ‘fire red’. I was actually scared it would look that red.

Contents of the box!

After 30 mins I rinsed the color out until the water was clear. I have read and watched enough videos to know that after coloring your hair, it will feel stripped. But this didn’t happen AT ALL! The Shea Moisture color system is 100% Ammonia-free so that is why my hair wasn’t stripped. My hair took the color really well. My hair wasn’t too red but it did scream “˜Look At Me!’ I loved it so far.

I then shampooed with the Raw Shea Moisture Retention Shampoo that came in the box. Honestly, I love this shampoo and the bottle had a lot in it. I will certainly get at least 2 more washes out of what is left. It lathers so well and my hair felt soft and not stripped at all.

I conditioned with the Raw Shea Restorative Conditioner. I loved the conditioner but it was so hard to get it out of that bottle. Shea Moisture need to do something about that bottle situation. It’s not really squeezable and the conditioner is thick. Now, as it relates to the conditioner itself; I AM SOLD! I love the slip. I love how my hair sucks it up. I love how soft it left my hair. I LOVE! I LOVE! I LOVE! I LOVE! Ok that’s enough Shelly. LOL! I will be buying a full size of this conditioner (and thank God the full size has a pump).

I towel dried my hair and added some of the Raw Shea Reconstructive Finishing Elixir that came in the box. Then I applied my Curl and Style Milk and twist my hair and add some rods on the ends and that was the end of my process. I did notice it was bleeding. After twisting, my hands looked like it was in dye. I am not sure if I didn’t do something right or what. However, I read online and asked around and see that bleeding is common after coloring. My question is: When will it stop? Advice needed so feedback encouraged.


  •  Ammonia-Free so it is not as harsh on your hair as regular box color systems
  •  Sulfate-Free
  •  Easy to apply yourself (save your salon money)
  • Decent sized shampoo, conditioners and elixir. (you can get another use out of it)
  • Left my hair feeling soft and moisture


  • Conditioner bottle is not squeezable so its hard to get the product out. (Work on that Shea Moisture!)

Final Thoughts

Overall I love the Shea Moisture Ammonia-Free Hair Color System. I have never colored before and was scared out of my wits. But I see now that I had nothing to worry about. I love the color I got and love how my hair feels and look. The instructions in the box were step by step and very helpful for people like me who knows nothing about coloring. I am not enjoying the bleeding too much but I read that is normal at first.

Have you tried the Shea Moisture Hair Color System? If not, would you try it? Comment Below

This is not a sponsored post. Writer did not receive in-kind or financial compensation for this article.


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  1. Hi your blog is awesome, so much info, thankyou!! So I’ve recently coloured my hair, I’m a stylist and want to offer natural alternatives to clients. Was there a change with hair texture or porosity to your hair after colouring?

  2. Where can I buy this hair color?

  3. I also tried this product in light blonde, my hair was dark to begin with so it didn’t get all the way blonde but still love the color and I also loved the packaging!

  4. To the author and others who have used this,Do you have any update comments about the damage or changes in texture, if any?

  5. Will the hair coloring damage your hair since it contains Hydrogen Peroxide. I really want to try this product.

  6. I was looking for a permanant color a couple of years ago and started using Naturtint purchased from Whole Foods. I have not seen this in stores in my area but I saw right away it contains sodium hydroxide which is lye. That would defeat my purpose of going natural.

    • Yes, it is true that sodium hydroxide is lye. But lye is also used as a pH balancer. I’m sure that its won’t relax your hair.

  7. Sharon Tulloch says:

    Going to give this a try…thanks for the info!


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