Natural Hair & Gain 01/18/12
I saw this commercial for the first time during the season premier of The Game. I was so impressed. I loved it. I had to rewind it a couple times. I was very appreciative. Natural hair and texture hair women have been in advertisements more and more in recent years but this is the first ad that make such a bold statement about the natural look. The narrator who I believe is Wanda Sykes says “[Gain ]Inspired by all who challenge the same old thing comes…” in reference to model Tomiko Fraser Hine short coils in contrast to the other ladies wearing the same hair style. Gain is applauding those who “challenge the same old thing”. Relaxed vs Natural…
See entire commercial and comment your thoughts.
Transcript Courtesy of Natural Hair in the Media:
Would you ever pick your style off a salon wall? Not in a million years. Inspired by all who challenge the same old thing comes Gain Icy Fresh Fizz, in other scents that are like you, anything but ordinary.
The Gain commercial has a theme similar to Coil Review Commercial
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2 Responses to this article
Great post!
It’s okay, except using natural hair to sell highly synthetically perfumed products seems counter-intuitive.