Natural Hair & Gain 01/18/12

I saw this commercial for the first time during the season premier of  The Game.  I was so impressed. I loved it.  I had to rewind it a couple times.  I was very appreciative.  Natural hair and texture hair women have been in  advertisements more and more in recent years but this is the first ad that make such a bold statement about the natural look.  The  narrator who I believe is Wanda Sykes says “[Gain ]Inspired  by all who challenge the same old thing comes…” in reference to model Tomiko Fraser Hine short coils in contrast to the other ladies wearing  the same hair style. Gain is applauding those who “challenge the same old thing”. Relaxed vs Natural…

See entire commercial and comment your thoughts.

Transcript Courtesy of Natural Hair in the Media:

Would you ever pick your style off a salon wall? Not in a million years. Inspired by all who challenge the same old thing comes Gain Icy Fresh Fizz, in other scents that are like you, anything but ordinary.

The Gain commercial has a theme similar to Coil Review Commercial

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2 Responses to this article

 
Yemi Wellhauser January 18, 2012 Reply

Great post!

 
Beckie January 19, 2012 Reply

It’s okay, except using natural hair to sell highly synthetically perfumed products seems counter-intuitive.

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