The FDA is Cracking Down on Small Natural Hair Companies like Alikay Naturals & Others
The U.S. Food and Drug Administration has warned consumers against using Alikay Naturals Bentonite Me Baby due to a potential risk of lead poisoning after finding elevated levels of lead in the product.
They are asking consumers to refrain from purchasing or using the product. It is also recommend that they and any children that have come in contact with the product to seek medical attention. Even though no medical cases of lead poisoning have been associated with the product; it’s still a concern of the FDA. They learned from Minnesota Department of Health that Bentonite Me Baby may contain lead.
Read Also: Using Bentonite Clay for Your Hair
The product label states that Bentonite Me Baby can either be applied topically or ingested to reap the claimed benefits of the purifying and detoxifying agent.
FDA laboratory analysis of the product found elevated lead levels. Exposure to lead can cause serious damage to the central nervous system, the kidneys, and the immune system. In children, chronic exposure to lead, even at low levels, is associated with impaired cognitive function, including reduced IQ, behavioral difficulties, and other problems.
According to Black Hair Information.com, Alikay Naturals is a brand dedicated to creating some of the best all-natural, chemical free products to meet the various hair and skincare needs of their customers. The company was formed in 2009 after the founder, Rochelle Graham-Campbell, went natural a few years prior and couldn’t find any products to suit her needs.
Fast forward to nearly seven years later, Alikay Naturals has progressed significantly and has become a staple in many natural and relaxed women’s hair regimens. The brand offers great products for all hair and skin types, but in recent news it has become the center of budding controversy due to a warning put out by the FDA.
Alikay Naturals has responded to the FDA warning with a press release. Below is an excerpt
Bentonite Clay is a natural clay that is a detoxifier used on the skin, hair and body. There are several sources that educate consumers on how to use and the benefits of bentonite clay. Bentonite Me Baby has been available on the Alikay Naturals website since 2010 and was recently released online and in major retail stores. Our label specifies that it is not recommended that the Bentonite Me Baby be mixed with a metal spoon or metal utensils. Rochelle Graham is the CEO of Black Onyx World, LLC as well as beauty and lifestyle vlogger known as BlackOnyx77. Alikay Naturals and BlackOnyx77 do not recommend nor have promoted the use of Bentonite Me Baby on children. There have not been any videos, posts, or statements demonstrating or suggesting the ingestion of Bentonite Me Baby from Alikay Naturals or BlackOnyx77. Alikay Naturals has not received any reports or complaints regarding Bentonite Me Baby in association with elevated levels of lead prior to the release of the report released by the FDA.
“Although, our previous label stated the benefits of hair, skin and internal use of bentonite, we never provided the recommendations or recipes for internal consumption. The label did provide recommendations for the use on hair and skin. In addition, our label advised that the consumer consulted a physician if they chose to do it internally. Our Bentonite Me Baby is not marketed as a food or consumption product. We do not support the use of this product on children. I have a genuinely transparent relationship with all of my consumers, many who have been around before the release of Bentonite Me Baby. There are thousands who have used our product on a consistent basis without any problems. I will be releasing a video statement to give specific details surrounding the FDA’s investigations and findings,” said Rochelle Graham. Read Full Press Release
Alikay Natural is not the first to be reprimanded for package claims and usage, I predicate we will see more of this in future. Many sources make claims about product and ingredient benefits and usage but most are not back by the Food and Drug Administration.
For example, Biotin is know as a Skin, Hair, and Nail vitamin but medical professionals are unsure if it even strengthens or grows hair. Many hair vitamins on the market are not FDA approved.
Some companies could receive a home visit from a FDA inspector to ensure no false drug or health claims are made by these product companies.